Lifestyle Collection
Wear Singapore.
Illustrated apparel inspired by the city’s food, places and familiar details.
Our Singapore lifestyle brand
Behind The Seen
Modern Singapore merchandise made for travellers, locals and anyone who wants something more current than the usual souvenir.
Designed in Singapore
A fresh take on what a Singapore keepsake can be.
We turn Singapore’s food, architecture, neighbourhoods and everyday moments into products people can wear, use and gift.
Behind The Seen is a separate retail brand under the same team as Your Merch Department.
Travel Collection
Made for the journey.
Compact, functional products that continue to be useful after the trip.
Memories Collection
Something worth bringing home.
Illustrated keepsakes built around Singapore’s most recognisable experiences.
Joy Collection
Fun for children. Easy to gift.
Bright, playful products with movement, colour and instant shelf appeal.
Where we have sold
Developed for Singapore’s tourist and lifestyle retail market.
Behind The Seen products have been supplied through 7-Eleven, Sentosa, Changi Airport, NTUC FairPrice, Mustafa and Singapore Botanic Gardens.
For retailers
Interested in carrying Behind The Seen?
Contact us for the current catalogue, wholesale information and product recommendations for your store.
Request the Catalogue